About Gracefull

How it all started


Born of a top-flight athletics career, a first class honours Sport Science degree from a world-renowned university and a deep frustration...

I got within one second of being the best 800m runner in the world. But I was never taught how to run. My subsequent fall from grace due to faulty mechanics and mindset left me determined to find answers. I'm now ready to share what I've learned.

The acronym

In a world of conflicting and confusing health information, 'GRACE' represents steadfast principles that can be applied to the 5 main areas of well-being. They anchoring you to truths that allow you to reconnect to your innate intelligence, helping you to stay healthy naturally.

But the word itself also says so much. Its root meaning is gratitude: the best foundation upon which to grow and flow. Want to learn the basics?

The Mission:

"Together we can make this world a running world, and it will be a beautiful world"

~ Eliud Kipchoge

While you don't have to chase sub-2-hour marathons for running to change your life, its transformational gifts are undeniable and it's our mission to make running more accessible, sustainable, and enjoyable for everyone. How?

By growing your inner and outer flow...

Inner Flow

Ever told yourself you’ll be happy when (fill in the blank)… only to then change the goalposts upon achieving it? Having run that fools errand several times as a pro-athlete, I (eventually!) learned the hard way ‘It’s all an inside game’. And that our internal landscape is nurtured by an interplay of factors we call 'The 5 Thrives’...

Outer Flow

Ever been on the injury treadmill? Or taken a plod on the plateau? Chances are you’re out of sync. Humans are designed to run, but we have become detached from this art. The GRACE-full acronym helps you to reconnect to your body, allowing you to tap into sources of ‘free energy’ for running that’s more sustainable and enjoyable—reducing injuries and PBs!

Combining our Coaching Eye with the latest AI

For our online analyses, we leverage AI to streamline the initial steps, like identifying key frames and generating reports. This smart use of technology saves us around 1.5 hours per analysis, and we're passing those savings directly to you with reduced charges.

But the heart of our service remains firmly in human hands. We still personally record your slow-motion feedback and craft your bespoke correction programs. And, of course, we meticulously review and refine everything the AI produces, ensuring accuracy and adding that crucial human understanding that an algorithm just can't replicate.

Our Grow and Thrive programmes are built on the foundation of our proven coaching expertise. Here, AI acts as a powerful ally, helping us enhance the depth and breadth of our support. It’s about making our great coaching even better, not replacing it.

At every step, our goal is to combine the efficiency and power of AI with the irreplaceable value of human expertise, ensuring you receive a service that’s both cutting-edge and deeply personal.